The packaging industry is changing: the rise of sustainable solutions in paper packaging!

The packaging industry is expected to change over the next decade, especially paper packaging. The shift is driven by the growing movement against plastic packaging and awareness of its impact on the environment. Governments and brands are actively driving change through legislation and innovative packaging solutions.

Major brands are actively seeking sustainable alternatives and leading the shift to paper packaging. Absolut Vodka, for example, recently announced that it is trialling paper bottles for its flagship vodka product as part of its commitment to a more sustainable future. Erin Fried, global director of future packaging at Absolut, said the paper’s high recycling rate and attractive tactile feel were key factors in their decision. In line with Absolut’s goals, the brand is proud to announce its goal to become carbon neutral by 2030, TheSpiritsBusiness.com reports. Impressively, the Absolut distillery’s emissions are 98% lower than the industry average, cementing its position as a leader in sustainable practices.

Another example is the well-known beverage manufacturer Diageo, which collaborated with Pilot Lite to form the British paper bottle company Pulpex, and continues to work hard to redefine the boundaries of sustainable packaging.

Well-known brands such as PepsiCo, Unilever and Castrol have also joined forces with Pulpex to develop paper bottle solutions for their iconic products. The product enables brands to reimagine packaging design without compromising on versatility and quality.

Collectively, these examples show that leading food and beverage brands are adopting paper packaging at scale. Brands are driving innovation in the development of paper-based packaging solutions. They are investing in research and development to create sustainable and functional packaging materials. By working with packaging manufacturers, they are pushing the boundaries of paper packaging and exploring advanced technologies and processes to improve its durability, moisture resistance and other required properties.

Due to the huge potential of this market, further innovations are expected to emerge aimed at meeting the demand for sustainable paper packaging alternatives, some of which are expected to be showcased at drupa 2024. The switch from plastic and glass to paper packaging brings many advantages to various stakeholders. Consumers will benefit from switching to paper packaging in a number of ways.

First, paper packaging meets the growing demand for environmentally friendly products and packaging. By choosing brands that prioritize sustainability, consumers can make environmentally responsible choices and contribute to a green future. Additionally, paper packaging often has tactile and aesthetic appeal that enhances the overall product experience. It can provide a premium, natural and rustic feel that resonates with consumers looking for a more authentic and organic image. Paper packaging is lightweight and easy to handle, making it convenient for consumers to use.